Google finally says goodbye to URL shortening service and introduces Firebase Dynamic Link (FDL)

First, in case you don't know what a URL Shortner is, it a kind of tech used by websites to shorten their long links with the aid of a redirect which links the URL with the long link to the shorter URL (new URL).

Google ventured into the URL shortening business in the year 2009, and also further developed the service by adding a third party API which allows for QR code scanni and also for developers to utilise the service into their own softwares.

As of April 13th, Google is replacing its URL shortener with a Firebase Dynamic Link (FDL).

What is Firebase Dynamic Link (FDL)? 

" Dynamic Links are smart URLs that allow you to send existing and potential users to any location within your iOS or Android app. They survive the app install process, so even new users see the content they're looking for when they open the app for the first time. "

For example, let's say you were filling a form from a web page that has an app, during the process you're required to go to the app. The redirecting link from the website to the app using a FDL will take you directly to the needed location within that mobile application and after you're done with the app it will also take the you back to exactly where you left off on the website. Pretty neat, isn't it?

According to the Google's web blog, other purposes for FDL's replacement for are:

  • Increase conversion for user-to-user sharing

  • Drive more installs with social, email, and SMS marketing campaigns

  • Turn desktop users into mobile app users

Come April 13th, creation of links would be impossible, but existing user would be able manage their existing links for an additional one year before the service is completely stopped. After March 30th, links would still work but users won't be able to access the console.

Google has suggested users in creating FDLs from now on, or users should start using other shortening services.


Dumnoi Ikechukwu

Computer Science student and a lover of anything techy!.

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